Measuring the social impact of events – A few ground rules
The article emphasizes the importance of prioritizing social impact measurement over economic impact in evaluating events, suggesting that this shift can prioritize local communities and align with sustainability goals. It highlights the subjective, longitudinal, and non-monetary nature of social impact, proposing open-ended questions in event surveys to capture diverse impacts, ultimately advocating for a nuanced understanding and approach to measuring and valuing social impact.
